Back in November my friend [that I met at the USU Interior Design program] Martha and I decided we would submit an idea/concept for an Alt Summit party.  Unfortunately, our concept was selected.  Come December we had been approached by my friend Morgan, who works for shoe designer Yosi Samra, to throw an Utah Blogger Event during Sundance.  Since we already had a theme and a concept still fresh, Martha and I went for it!

First we found a venue, which was the old Anthropologie store at the Gateway.  Then came furniture, supplies, and the details.  Martha found a company in Utah County that could do the “tenting” for the entire space and who could hang all of the lighting.  I did all the graphics:  the logo, large signage, camp directional sign, and the vendor signage.  We spent the day of the event at the space setting everything up, purchasing all of the food and supplies, and tying marshmallows.  The wall of “falling snow” was actually made of hundreds of jet puffed mallows.  We tied each mallow to embroidery floss to create the garlands.  I can confidently say I won’t be eating a marshmallow for a loooooong time.  Soon we were t-minus 1 hour until the event.  Once all the food was set out, all the swag was organized, and all the votives lit…we were ready for it.

How gorgeous are Yosi’s new oxfords for his 2014 collection?  Gold snakeskin…?  I didn’t even know that existed until this night.

One of the vendors at the event was Katie Waltman Jewelry.  She provided us with all the supplies for the DIY Anklet bar.  Each guest got to pick a few custom charms and create their own piece of jewelry.  Not only were Katie’s charms to die for, but her display was killer as well.  Who knew white sand in bottles could be so beautiful?

After the ladies received their own pair of Yosi Samra foldable flats, they could snack on refreshments and roast marshmallows to make s’mores.

Martha made these indoor marshmallow roasting troughs.  Because she’s amazing…

There was also a photo booth, good conversation, and a meet n’ greet with the designer himself.

Creating Camp Yosi with Martha was one of the funniest projects I have worked on.  Martha is insanely talented and I had such a great time working with her.  It was also a great opportunity to meet so many talented Utah bloggers.  Such beautiful and driven women.

Thank you to everyone at Yosi Samra for letting us be a part of this!  I can’t wait to work with Martha again.  We had a pretty good time.

Event Design and Creative Direction: Martha Hatfield    Instagram: http://instagram.com/marthahatfield

Graphic Design: BASH studio    Instagram: http://instagram.com/partywithbash